by: Juan Alvarez
This is how often you should post on Instagram by 2022 as a music artist based on 81 million posts.
How often should a music artist post on Instagram each week? . Be Fun analyzed over 81 million feed posts (excluding Reels and IGTV videos) to find the answer.
If as a musical artist, as a manager or as a record label you work in social networks, you have probably asked yourself this same question at one time or another this year.
How many times should a music artist post on Instagram per week?
According to Be Fun's analysis, the more the music artist posts on Instagram per week, the greater their overall reach. Similarly, posting more generally equates to more likes and comments in total.
However, the reach and engagement rate per individual post varies as more posts are shared, and this changes further depending on how many followers a music artist has.
For music artists with less than 1,000 followers: Posting 14 times per week offers the highest engagement and reach rates per post.
For music artists with 1K-250K followers: Posting 14 or 20 times a week gives you the highest engagement rate per post, while posting once a week gives you the highest engagement rate per post.
For music artists with more than 250,000 followers: posting just once a week offers the highest reach rate and engagement rates per post.
*NOTE: When Be Fun breaks down the results into smaller ranges (eg 1,000-10,000 followers, 10,000-20,000 followers, 20,000-30,000 followers, etc.), the results were the same, so the range 1,000-250,000 is grouped.
Artist Reach Rate:
Unique number of accounts reached per artist post / number of artist followers
Artist Engagement Rate:
(Comments + Likes) per post / number of followers
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Reach rate is a valuable indicator for artist exposure, while engagement rate can indicate how well your content is resonating with your fan community.
In an ideal world, you want your reach and engagement rates to be as high as possible for each post you share, while posting often enough to make an impact.
How do follower count and artist post frequency impact feed post performance?
When we look at the data as a whole, reach and engagement rates per post are optimal when 14 posts are shared per week (or twice a day, on average).
However, when we segment the data by number of followers, some very interesting trends emerge.
For music artists with less than 1,000 followers, the more feed posts you can share on Instagram per week, the better.
Both reach and engagement rates per post improve as posting frequency per week increases, with the average engagement rate increasing from 3.1% at one post per week to 4.9% at 20 posts per week .
To put this in perspective, if a music artist has 500 followers, the number of interactions will increase from 15 (on one post per week) to 500 (on 20 posts per week). That's a pretty significant increase.
This is likely because these emerging artists don't have a large community of followers as their primary source of engagement (they rely on new audiences to comment and like their posts via hashtags) and the rate of reach grows with each new audience. additional post shared.
For music artists with between 1,000 and 250,000 followers, the reach rate per post continues to improve as more posts are shared in real time, but engagement rates see a significant decline.
This could be due to audience fatigue, a drop in content quality as volume increases, or the fact that Instagram's algorithm typically only promotes your most recent post to your followers.
For music artists with more than 250,000 followers, both reach and engagement rates per post decrease significantly as more news posts are shared per week.
This decline in reach rate could be due to the fact that these "mega artists" are less likely to rely on hashtags as their main source of reach.
Instead, they rely on their existing community to engage with their content and drive virality, and for this group, posting more per week results in a significant drop in engagement rate per post.
It could also be that music artists of this size are more focused on using Instagram Stories to engage with their fan community. The stories are casual and engaging, making them perfect for everyday interactions and relationship building.
How the number of shares per week affects the number of followers?
Based on Be Fun's analysis of over 917,000 music artists, music artists who post more times per week tend to have more followers.
As you can see, there is a clear correlation between posting frequency and the average number of followers a music artist has.
However, it is worth noting that this could be due to the type of music artists who post more often.
For example, a professional influencer or well-known music artist is likely to post more per week than a typical music artist; it's much more likely to be a full-time career, rather than a part-time side job.
So how often should you post on Instagram?
The answer? It all depends on your goals.
If your goal is to reach new audiences of fans, posting more frequently on Instagram, along with an effective hashtag strategy, is always a good idea, especially if you have less than 250,000 followers.
Based on our analysis, to get the best reach rate per post, you should post:
14 times a week if you have less than 1K followers
14 or 20 times a week if you have 1K-250K followers
1 time per week if you have more than 250,000 followers
If your goal is to increase your engagement rate, you should post:
14 times a week if you have less than 1K followers
1 time per week if you have more than 1K followers
But try not to get too caught up in the numbers: protecting your mental health and creating quality content that creates real value for your audience should always usurp quantity.
And remember: there is no one-size-fits-all approach to posting frequency on Instagram. Instead, use this data as a starting point to gather information and experiment with your instagram to find what rings true.
Plus, you can visually plan how your posts will look on your Instagram feed before they go live, so your profile looks great and tells a cohesive story.
It's one of the best ways to convert profile visitors into followers and fans!
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