Traditional label
- Your masters
- Go to the label
- Who puts up the money
- The label, and it recoups from your royalties
- What they take
- Most of the royalties, long term
- When it ends
- The label keeps the catalog
We invest in your music.
Be Fun is the accelerator and co-investor for emerging music artists from Colombia. We bring capital, strategy and network into your project in exchange for a temporary share of the revenue. Your masters stay yours.
Your music onSpotify✦Apple Music✦YouTube Music✦TikTok✦Deezer✦Amazon Music✦Tidal✦Instagram✦SoundCloud✦Claro Música✦Your music onSpotify✦Apple Music✦YouTube Music✦TikTok✦Deezer✦Amazon Music✦Tidal✦Instagram✦SoundCloud✦Claro Música✦
Not a label, not an agency. A partner.
A label takes your masters. An agency charges a percentage of everything you earn. Be Fun invests in your project and shares the upside only while the co-investment lasts.
Co-investment
- Your masters
- Stay yours
- Who puts up the money
- Be Fun co-invests in the project
- What they take
- A share of revenue for the agreed period
- When it ends
- 100% of the control and revenue go back to you
Agency
- Your masters
- Stay yours
- Who puts up the money
- You pay for the services
- What they take
- A percentage of all your income
- When it ends
- You keep paying as long as the contract runs
What Be Fun brings
- Capital: recording, mixing and mastering of your singles.
- Release: Meta ads, pitching and content for TikTok and Instagram.
- Distribution: every streaming platform.
- Full revenue: streaming, SAYCO, ACINPRO, Content ID, merch and shows.
- Network: producers, managers, booking and promoters.
What you bring
- Competitive music: singles with pro-level production.
- Identity: a clear sound, look and message.
- Commitment: a content plan and release calendar.
- Business mindset: your career is a business.
How it works
From application to release, with everything in writing before we invest.
- STEP 01
You apply
Tell us about your project and share your links and stats. Takes five minutes.
- STEP 02
We audit
We review your music, your real traction and your artistic identity, with data, not gut feeling.
- STEP 03
We sign the plan
We set the investment, timeline and revenue share in a clear agreement before a single dollar moves.
- STEP 04
We launch and grow
We execute together. When the term ends, everything is 100% yours again.
Are you ready?
Check what you already have and see if your project is ready for co-investment.
BFX: the index of Medellín artists
Every artist gets a price calculated from public data, one that moves when they genuinely grow, not when they make noise. For artists it's a showcase; for investors, the door to the first round.
Streaminglisteners and streams40%
AudienceInstagram, TikTok, YouTube30%
Engagementpenalizes ghost followers20%
Momentum30-day growth10%
→I'm an investorFounding investor list for the first round.
→I'm an artist or creatorApply to list your talent and get your valuation.
→I want to practiceSimulated portfolio with BFX$ 10,000.
BFX is an informational index and an educational simulator. It is not a public securities offering or financial advice. Real investments are made through private agreements managed by Be Fun. Terms and legal framework.
CVM+ Method: sell your music
Talent opens doors; sales keep you in the room. For artists who aren't ready for co-investment yet, or who want to come in stronger.
Cómo Vender Más
How to set prices, negotiate and build a personal brand that sells. Real cases, zero empty theory.
Artista vendedora y viral
Fifteen days to go from giving your art away to closing deals. Discipline, content and closing.
Horas de Poder
One session that redesigns how you present yourself, charge and position yourself. Your project, your strategy.
Written and taught by Juan Álvarez, Ana María Holguín and Rafael Gallego. The method is ours; the results depend on what you do with it.
Insights for artists
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Does Be Fun keep my masters?
No. Be Fun doesn't take your masters or any intellectual property rights. In exchange for the investment, it receives a share of revenue only during the co-investment period. When it ends, you have 100% of the control and 100% of the revenue.
What does Be Fun invest in?
In what moves your project forward: single production (recording, mixing and mastering), a release plan with paid ads, content for TikTok and Instagram, global distribution and activating all your revenue streams: streaming, collecting societies, YouTube Content ID, merch and shows.
What do I need to apply?
Competitive-quality music (at least one to three singles), real traction (for example 5,000 monthly listeners on Spotify, 10,000 followers on TikTok or Instagram, or shows with a real crowd), a clear artistic identity and a business attitude.
What percentage does Be Fun take?
It's negotiated case by case based on the size of the investment and the plan. It's put in writing in an agreement before a single dollar is invested.
What is BFX?
BFX is Be Fun's index that values artists and creators from Medellín and Antioquia using public data: streaming reach (40%), social audience (30%), engagement (20%) and 30-day momentum (10%). It includes an educational simulator and a founding investor list.
Can I invest in artists through BFX?
Real investments are structured off the site, as private agreements between specific parties, managed by Be Fun. BFX is not a public securities offering or financial advice.
Apply for co-investment
Tell us about your project. We review every application and get back to you on WhatsApp or email.