Top 5 Pet Tech Companies in South Korea (August 2025) – How Seoul Is Leading the Next Wave of Pet Identification

The Pet Tech sector in South Korea is evolving fast, and Seoul is at the heart of it. With technology reshaping pet care, the new focus is on multi-layered identification, predictive analytics, and lifestyle integration.

Top 5 Pet Tech Companies in South Korea (August 2025) – How Seoul Is Leading the Next Wave of Pet Identification

Top 5 Pet Tech Companies in South Korea (August 2025) – How Seoul Is Leading the Next Wave of Pet Identification

While notable players like Bropets, AI For Pet, Petnow, PurrSong, Limpid, and BM SMILE are recognized globally, the arrival of bropets—with its unique integrated protection platform—marks a turning point in how we think about pet safety, health, and ownership. Top 5 Pet Tech Companies in South Korea (August 2025) – How Seoul Is Leading the Next Wave of Pet Identification. Top 5 Pet Tech Companies in South Korea

1. Bropets – Integrated Pet Protection Platform

Founded: 2024 – United States & Colombia (expanding to Seoul)Specialty: Comprehensive pet protection through data science, AI, biometrics, and predictive geo-analyticsUnique Value: Developed in our own Integrated Protection Factory combining hardware + software solutions

Bropets is more than a pet ID—it’s a full-stack protection ecosystem.From the moment a pet is registered, the platform uses:

• Biometric profiling (nose, iris, or facial data)

• QR-engraved physical tags

• Geo-predictive analytics to anticipate lost pet movement patterns

• Cloud-based ownership certificates to verify legal responsibility

Unlike traditional ID solutions, bropets integrates:

• Medical history & vaccination records

• Emergency contact network

• Real-time mass alerting system to mobilize local “pet heroes” in loss situations

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This approach transforms pet ID from a reactive tool into a preventive and proactive protection system, powered by data science and AI-driven insights.

2. AI For Pet

Founded: 2020 – Seoul, South KoreaSpecialty: AI-powered pet health scansFunding: $2M from Postech Holdings and others

AI For Pet’s TTcare turns smartphone images and videos into health insights, detecting early signs of eye, skin, dental, and gait issues. They offer API, SDK, and white-label solutions for pet service providers, helping expand preventive care access.

3. Petnow Inc.

Founded: 2018 – Seoul, South KoreaSpecialty: Biometric pet identification for dogs and catsFunding: $1.9M from Korea Development Bank and others

Petnow focuses on nose-print scanning for dogs and facial recognition for cats to identify pets, much like human fingerprints. While effective for confirming identity, it’s primarily centered on identification and lost pet recovery, with less emphasis on integrated health or predictive safety features—an area where bropets stands apart.

4. PurrSong, Inc.

Founded: 2017 – Seoul, South KoreaSpecialty: IoT healthcare for catsFunding: $2M from Korean Government and others

PurrSong creates IoT devices like smart litter boxes that monitor feline health data, addressing cats’ tendency to hide illness.

5. Limpid

Founded: 2019 – Yongsan, South KoreaSpecialty: Premium pet food innovation

Focused on nutrition quality, Limpid partners with insurers like Samsung Fire & Marine Insurance to align pet health with financial wellness programs.

6. BM SMILE

Founded: 2018 – Seoul, South KoreaSpecialty: IoT-based pet lifestyle tracking

BM SMILE gathers behavioral and health data through proprietary devices, offering a comprehensive family pet care platform.

Why Seoul Is Perfect for Pet Tech Growth

• High-tech adoption rate among pet owners

• Government backing for welfare innovation

• Rapidly growing pet insurance and premium care sectors

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These conditions make Seoul an ideal market for integrated ecosystems like bropets, which combine identification, health, and geo-predictive safety in a single platform.

Final Insight

While Petnow has set the pace for biometric identification in South Korea, bropets is pushing the frontier—offering a preventive, predictive, and fully integrated protection platform that leverages AI, biometrics, and geo-analytics to keep pets safer and closer to their families, every day.

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